Behavioural data

From Computer Science Wiki

Behavioral data in the context of a recommender system refers to information about the actions or behaviors of users as they interact with a system or platform. This can include data about the items or content that a user views, clicks on, or interacts with, as well as data about their search queries, purchases, or other actions.

Behavioral data is often used in recommender systems to make personalized recommendations to users. By analyzing the behaviors of users, a recommender system can learn about their preferences and interests, and use this information to suggest items or content that is likely to be of interest to them.

For example, a recommendation system for an e-commerce platform might use behavioral data to track the products that a user views, adds to their cart, or purchases. It could then use this data to recommend similar or related products to the user. Similarly, a recommendation system for a streaming platform might use behavioral data to track the movies or TV shows that a user watches, and use this data to recommend similar or related content.

Behavioral data can be collected from a variety of sources, including web logs, mobile app usage data, and interactions with social media or messaging platforms. It can be used in combination with other types of data, such as demographic data or explicit feedback from users, to create more accurate and personalized recommendations.