Search engine optimization: Difference between revisions
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* when you see '''grey hat''' you should think "skirting along the boundary of white hat and black hat". | * when you see '''grey hat''' you should think "skirting along the boundary of white hat and black hat". | ||
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[[File:Black-hat-white-hat.jpg| | [[File:Black-hat-white-hat.jpg|600px]] | ||
== White hat search engine optimization == | == White hat search engine optimization == | ||
Revision as of 10:48, 10 January 2018
Web Science[1]
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[2]
White hats and black hats[edit]
In general terms:
- when you see white hat you should think "ethical, legal, in line with terms of service"
- when you see black hat you should think "unethical, illegal, not in line with terms of service".
- when you see grey hat you should think "skirting along the boundary of white hat and black hat".
White hat search engine optimization[edit]
Black hat search engine optimization[edit]
Standards[edit]
- Discuss the use of white hat and black hat search engine optimization.