Search engine optimization

Web Science^[1]

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.^[2]

How to ethically improve SEO[edit]

According to Google, these specific strategies are a good place to start SEO:^[3]

Create unique, accurate page titles
Make use of the "description" meta tag
Improve the structure of your URLs
Make your site easier to navigate
Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately
Make effective use of robots.txt
Be aware of rel="nofollow" for links
Notify Google of mobile sites
Guide mobile users accurately
Promote your website in the right way

White hats and black hats[edit]

In general terms:

when you see white hat you should think "ethical, legal, in line with terms of service"
when you see black hat you should think "unethical, illegal, not in line with terms of service".
when you see grey hat you should think "skirting along the boundary of white hat and black hat".

White hat search engine optimization[edit]

Black hat search engine optimization[edit]

Standards[edit]

Discuss the use of white hat and black hat search engine optimization.

References[edit]

[1] ttp://www.flaticon.com/

[2] ttps://en.wikipedia.org/wiki/Search_engine_optimization

[3] ttps://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

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