Search engine optimization

From Computer Science Wiki
Web Science[1]

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[2]

White hats and black hats[edit]

In general terms:

  • when you see white hat you should think "ethical, legal, in line with terms of service"
  • when you see black hat you should think "unethical, illegal, not in line with terms of service".
  • when you see grey hat you should think "skirting along the boundary of white hat and black hat".


Black-hat-white-hat.jpg

White hat search engine optimization[edit]

Black hat search engine optimization[edit]

Standards[edit]

  • Discuss the use of white hat and black hat search engine optimization.


References[edit]