Metrics used by search engines
Metrics Used by Search Engines to Evaluate Links[edit]
1. Trustworthiness of Linking Domain/Hub: Search engines assess whether the linking domain is reputable and authoritative. Trusted domains, like well-known organizations or academic institutions, typically have more weight.
2. Popularity of Linking Page: The more popular (frequently visited or highly ranked) a linking page is, the greater its influence on the ranking of the target page.
3. Relevance of Content Between Source and Target Page: Search engines evaluate the thematic connection between the content of the source page and the target page to ensure the link is contextually appropriate.
4. Anchor Text Used in the Link: The clickable text of the hyperlink (anchor text) is a key indicator for search engines to understand the relevance of the target page to specific keywords.
5. Amount of Links to the Same Page on the Source Page: Excessive links to the same target page from a single source page may be flagged as spam, while a balanced number supports credibility.
6. Amount of Domains Linking to the Target Page: A higher number of unique domains linking to a target page signals its broader relevance and authority.
7. Relationship Between Source and Target Domains: The thematic or business relationship between the source and target domains is considered. Links between closely related domains are more valuable than links from unrelated or irrelevant domains.
8. Variations of Anchor Text in Links to the Target Page: Diverse anchor text pointing to a target page indicates organic linking, as opposed to repeated use of identical anchor text, which could signal manipulation.
Standards[edit]
These standards are used from the IB Computer Science Subject Guide[2]
- Describe the different metrics used by search engines.
References[edit]
- ↑ http://www.flaticon.com/
- ↑ IB Diploma Programme Computer science guide (first examinations 2014). Cardiff, Wales, United Kingdom: International Baccalaureate Organization. January 2012.